Company

Newroom Media GmbH

Automotive innovation - from retail experience to data & AI execution.

Since 2008Automotive focusData & AIISO 27001

Innovation for automotive,
that works in everyday operations.

Newroom Media GmbH is an innovation and digitalization partner with a clear automotive focus. Since 2008, we have supported OEMs, dealer organizations, and partners in designing and scaling new concepts for sales, retail, and customer experience internationally - always with state-of-the-art technology and one clear principle: innovation must work in daily operations.

Our solutions combine strategic concept development with technical excellence and scalable delivery. We do not see automotive retail as a static dealership model, but as a dynamic ecosystem of digital touchpoints, data intelligence, and outstanding customer experience.

Key milestones in automotive innovation

2008

John’s Apartment (Toyota)

2011 – today

Retail of the Future (Mercedes-Benz)

2013

Mercedes me Stores

2012 – 2016

Rallye the World (Volkswagen)

2021

Immersive showroom concepts

since 2023

International data and AI projects in the automotive environment

From Digital Retail to Data & AI

As sales complexity increased, one thing became clear: the future is not built by store concepts alone, but by intelligent systems that turn data into action.

Through our nrmnext innovation program, we expanded our data and AI capabilities. This led to Kaitum AI - our AI and data platform that securely consolidates enterprise data, structures it for operations, and enriches it with relevant external sources.

This creates a new level of signal intelligence that not only informs teams but actively supports execution.

Kaitum AI – Proactive Execution AI Companion

Kaitum AI acts as a proactive execution AI companion: not only reactive to requests, but predictive, prioritizing, and action-oriented. It enables sales and organizational teams to decide faster, act more precisely, and work with measurably higher efficiency.

ISO 27001 Enterprise Security Execution Focus

As an ISO 27001 certified company, Newroom Media stands for the highest standards in information security and trustworthy data processing - a key factor for productive AI use in enterprise environments.

Newroom Media stands for automotive innovation - from retail experience to data & AI execution.

Contact person

Team

Team Newroom Media

65 employees

Interdisciplinary team across strategy, technology, and operational execution for the automotive industry.