2008
John’s Apartment (Toyota)
Automotive innovation - from retail experience to data & AI execution.
Newroom Media GmbH is an innovation and digitalization partner with a clear automotive focus. Since 2008, we have supported OEMs, dealer organizations, and partners in designing and scaling new concepts for sales, retail, and customer experience internationally - always with state-of-the-art technology and one clear principle: innovation must work in daily operations.
Our solutions combine strategic concept development with technical excellence and scalable delivery. We do not see automotive retail as a static dealership model, but as a dynamic ecosystem of digital touchpoints, data intelligence, and outstanding customer experience.
2008
John’s Apartment (Toyota)
2011 – today
Retail of the Future (Mercedes-Benz)
2013
Mercedes me Stores
2012 – 2016
Rallye the World (Volkswagen)
2021
Immersive showroom concepts
since 2023
International data and AI projects in the automotive environment
As sales complexity increased, one thing became clear: the future is not built by store concepts alone, but by intelligent systems that turn data into action.
Through our nrmnext innovation program, we expanded our data and AI capabilities. This led to Kaitum AI - our AI and data platform that securely consolidates enterprise data, structures it for operations, and enriches it with relevant external sources.
This creates a new level of signal intelligence that not only informs teams but actively supports execution.
Kaitum AI acts as a proactive execution AI companion: not only reactive to requests, but predictive, prioritizing, and action-oriented. It enables sales and organizational teams to decide faster, act more precisely, and work with measurably higher efficiency.
As an ISO 27001 certified company, Newroom Media stands for the highest standards in information security and trustworthy data processing - a key factor for productive AI use in enterprise environments.


65 employees
Interdisciplinary team across strategy, technology, and operational execution for the automotive industry.